About

Home Design Network (previously ODC Planning) was founded in 2011 by Phil Graveson, a graduate in Architectural Engineering and Design Management of the prestigious School of Civil and Building Engineering in Loughborough.

This was based on two key observations:

The first was the common understanding that the home building and renovation industry is complex, costly and fragmented, filled with mistrust and uncertainty. The second was the perception that professional architectural services are reserved only for the wealthy and are out of reach of those who wish to design and erect relatively modest extensions to their existing homes.

It is Home Design Networks’ desire to free Homeowners from these concerns through the provision of a professional, honest and affordable end-to-end package; a package that empowers them, removes fear and ambiguity, leads them through the minefield that is the planning regime, and ultimately delivers their vision for their home on time and on budget.

Phil Graveson BA (Hons) Arch Eng DISFounder & Design Director


Phil founded Home Design Network (formally ODC Planning) in 2011 and now serves as Design Director. Phil was fortunate to inherit an eye for design and knew from a very early age that he wanted to embark on a career in Architecture. This desire was further fuelled during his time at the celebrated School of Civil and Building Engineering in Loughborough where he gained an Honours Degree in Architectural Engineering and Design Management. During a period of additional study, in which Phil gained a Diploma in Industrial Studies, he worked with Professor Lee Bosher and Andrew Dainty, alongside the National Counter Terrorism Security Office in exploring the solutions for designers in the sphere of architectural counter terrorism design. In 2008 Phil embarked on a period of work with Mace and the CLM consortium, the delivery partner to the Olympic Delivery Authority (ODA) responsible for creating the infrastructure and venues for the London 2012 Olympic and Paralympic Games. Phil has worked on over 100 domestic renovation projects across the South of England, spanning extensions, conversions, outbuildings, new builds and agricultural small holdings to name a few. His success revolves around his focus on quality, communication and an insatiable passion for design in our ever-changing architectural environment.

Crystal BianchinaMarketing & Administration


Crystal was born in South Africa and through her love of all things nature has developed fantastic photography and graphic editing skills. She is also acutely ordered and methodical and works tirelessly in keeping Phil’s sometimes wild ideas in check. A natural-born people person, she knows how to connect with an audience and assists Ben in formulating messages, blog articles and website content.

Ben TurnerDigital Consultant & Social Media


Ben is the newest member of our team and oversees email newsletters and social media profiles on Facebook, Twitter, Linkedin and more. Through his love of rugby Ben is ever the competitor and works towards raising the profile of Home Design Network in todays frantic social environment.